Picture this: you’ve poured your heart and soul into creating an incredible board game. The mechanics are tight, the theme is engaging, and you can’t wait to share it with the world. But wait, have you thought about your packaging? Believe it or not, the box your game comes in is just as important as what’s inside. A well-designed package can mean the difference between a game that gets picked up and one that gets overlooked.
Think about it, when you’re browsing the shelves at your local game store, what catches your eye? Is it the game with the plain white box, or the one with the stunning artwork and innovative design? Packaging is your game’s first impression, and you want to make sure it’s a good one. The right packaging can communicate the essence of your game at a glance, attracting potential players and making them curious to learn more.
But where do you start? Designing board game packaging can feel overwhelming. This is true, especially if you’re new to the world of game creation. That’s where we come in. In this guide, we’ll walk you through all you need to know about how to design board game packaging. It will make your game fly off the shelves. We’ll cover the types of packaging. We’ll also cover the key parts of great design. We’ll also cover some new ideas from games like Gloomhaven. By the end of this guide, you’ll be equipped with the knowledge and confidence to create packaging that does justice to your game.
So grab a coffee, settle in, and let’s dive into the world of board game packaging together.
Key Takeaways Section
Alright, before we get into the nitty-gritty, let’s break down the key things you’ll learn in this guide:
- You’ll understand why packaging matters and how it can impact your game’s success. We’ll delve into the psychology of first impressions and the role of packaging in marketing.
- We’ll explore the types of board game packaging. They range from simple card game boxes to elaborate magnetic flip boxes. Each type has its own advantages and is suited to different kinds of games.
- We’ll guide you through designing your own packaging step by step. That way, you can create a box that’s both pretty and useful. You’ll learn about materials, design principles, and practical tips for ensuring your packaging is both functional and attractive.
- You’ll find some new packaging ideas from hit games. They include Gloomhaven and Darkest Dungeon. We’ll examine what makes these examples successful and how you can apply similar principles to your own game.
- We’ll answer many common questions about board game packaging. This will help you feel confident in your design choices.
Contents
What is Game Packaging?
First things first, what exactly do we mean by “game packaging”? Simply put, it’s the box or container that your game comes in. But it’s so much more than just a box. It’s an integral part of the gaming experience that can influence a buyer’s decision and enhance their overall enjoyment.
Think of your packaging as a magic portal that transports your players into the world of your game. It sets the tone, sparks their imagination, and gets them excited to dive in and start playing. A great package design will capture the essence of your game and make it stand out on the shelf. It’s not just a protective case; it’s a storytelling device that conveys the game’s theme and atmosphere.
But packaging isn’t just about looks, it’s also about function. Your box needs to protect your game components, making sure everything arrives safe and sound. It should be easy to open and close, with room for all your pieces and parts. And it should be durable enough to withstand the wear and tear of repeated play. This means considering the quality of materials, the structure of the box, and how the components will be organized inside.
Take Botany, for example.
This charming board game has packaging. It perfectly captures a whimsical, nature-inspired theme. The box is adorned with vintage-style illustrations of flowers and plants. They are beautiful and instantly catch your eye on the shelf. But it’s not just a pretty face. The strong, small box is designed to keep all the game pieces safe and organized. This ensures that your game night is in full bloom. Plus, by working with us at LaunchBoom, Botany raised over $1M on Kickstarter. It shows the power of great packaging and smart marketing.
So when you’re thinking about how to design a board game packaging, remember, it’s not just a box. It’s an opportunity to make a killer first impression and set your game up for success.
Why Game Packaging is Important
Okay, so we know what game packaging is, but why does it matter so much? Can’t you just throw your game in any old box and call it a day?
Well, you could, but you’d be missing out on a huge opportunity. Your packaging is one of your most powerful marketing tools. It’s the first thing potential buyers will see, and it can make or break their decision to take your game home. Effective packaging can be the difference between a game that sells well and one that doesn’t. It’s an investment in your game’s future success.
A great package design will grab their attention, spark their curiosity, and convince them that your game is worth their hard-earned cash. It’s like a silent salesperson, working 24/7 to promote your game and get it into the hands of eager players. It needs to communicate the game’s theme, quality, and the fun it promises to deliver, all at a glance.
But the importance of packaging doesn’t stop at the point of sale. It also plays a key role in the unboxing experience, that magical moment when your players first open up your game and discover what’s inside. A well-designed package can heighten their anticipation and make them feel like they’re unwrapping a precious gift. This moment can set the tone for their entire experience with your game and leave a lasting impression.
Think about Pandemic Legacy, for example.
The game comes in a sleek, mysterious black box that just begs to be opened. As players lift the lid, they’re greeted with a series of sealed envelopes and hidden compartments, each containing new surprises and challenges. The packaging becomes an integral part of the gameplay experience, adding to the sense of excitement and discovery. These are just a few of the best Kickstarter board games that have nailed their packaging design.
So when you’re considering how to design a board game packaging, don’t underestimate its importance. A great package can help your game succeed on the shelf, on the table, and in the hearts and minds of your players. Think of it as a crucial component of your game’s identity and marketing strategy.
Types of Board Game Packaging
Now that we’ve covered the why of board game packaging, let’s talk about the what. There are tons of different types of packaging out there, each with its own pros and cons. Here are a few of the most common:
Card Game
If you’re designing a card game, you’ll want packaging that’s compact, portable, and easy to store. Look for boxes that are sturdy enough to protect your cards, but lightweight enough to take on the go.
Exploding Kittens is a great example, their small, colorful box is eye-catching and easy to throw in a bag for game night.
Effective board game packaging design for card games involves balancing protection and portability. The compact size also makes it convenient for players to transport the game, increasing its chances of being played more often.
Tuck Box
Tuck boxes are a popular choice for smaller games or expansions.
They’re simple, affordable, and easy to assemble. The box tucks closed at the top, keeping your components secure. Tuck boxes are great for games like Love Letter or Sushi Go!, quick, portable games that don’t require a ton of pieces. These boxes are cost-effective and easy to produce in bulk, making them an excellent choice for budget-conscious game creators.
Magnetic Flip Box
If you really want to wow your players, consider a magnetic flip box. These boxes have a lid that flips open, revealing your game components inside. They often have a magnetic closure, giving them a satisfying snap when you close them. Magnetic flip boxes are perfect for games with a lot of pieces or premium components. They’re pricier than other options, but they can really elevate your game’s perceived value. The magnetic closure adds a touch of luxury and sophistication, making the unboxing experience feel special.
These are just a few of the many types of board game packaging out there. When you’re deciding on a style for your game, think about your components, your budget, and the overall vibe you want to create. With a little creativity, you can find a packaging solution that’s perfect for your game.
4 Steps to Design Board Game Packaging
Alright, you’ve got a sense of why packaging matters and what your options are. But how do you actually go about designing your own box? Here are four key steps to follow:
Ensure Durability and Protection
Your packaging is there to make your game last. You’ll want to choose materials that are sturdy enough to withstand the wear and tear of repeated play. Opt for thicker cardboard, reinforced corners, and snug-fitting lids. Games like Gloomhaven use heavy-duty boxes with custom inserts to keep all those miniatures and tiles safe and sound. Your board game package design should prioritize protection and durability. This not only preserves the game’s components but also ensures a positive experience for players each time they open the box.
Optimize for Retail and Storage
Think about where your game will be sold and stored. If you’re planning to sell in retail stores, your box needs to be eye-catching and easy to display. Consult with retailers to make sure your box size and shape will fit on their shelves. And don’t forget about your players, your box should be easy to store on a shelf or in a closet. Ticket to Ride, for example, has a sturdy, rectangular box that looks great on store shelves and fits neatly into a game collection. The practical design makes it easy for players to store and organize their games at home, encouraging repeat play.
Incorporate User-Friendly Features
Your packaging should be easy and intuitive to use. Think about how your players will open and close the box, and how they’ll access the components inside. Consider features like thumb notches for easy opening, or custom inserts to keep pieces organized. Betrayal at House on the Hill, for example, has a clever tray inside that holds all the tiles and tokens, making set-up and tear-down a snap. These little user-friendly touches can make a big difference in the overall experience of your game. User-friendly design not only enhances the playing experience but also shows that you care about your players’ convenience.
Emphasize Eco-Friendly Materials
More and more players are looking for games that are kind to the planet. If you can, choose eco-friendly materials like recycled cardboard or biodegradable plastics. And be sure to highlight your green choices on your packaging, it can be a big selling point for environmentally conscious consumers. Wingspan, for example, uses eco-friendly packaging that reflects the game’s theme of appreciating and protecting nature. By choosing sustainable materials, you appeal to a growing segment of environmentally aware consumers and contribute positively to the planet.
Designing your board game packaging can feel like a big undertaking, but by following these four steps, you’ll be well on your way to creating a box that’s both beautiful and functional. Need some more inspiration? Let’s take a look at some successful games that nailed their packaging design.
Board Game Packaging Ideas
If you’re feeling stuck, take a look at how some of the most successful board games out there have approached their packaging. Here are a few standout examples:
Gloomhaven
Gloomhaven is known for its huge box packed with components, and its packaging is designed to handle it all. The box is super sturdy, with custom inserts that keep everything organized and easy to access. The dark, moody artwork on the box perfectly sets the tone for the game’s gritty, dungeon-crawling adventures. When you’re packaging board game components as extensive as Gloomhaven’s, function and style go hand-in-hand. The packaging not only protects the numerous pieces but also enhances the immersive experience from the moment players see the box.
Darkest Dungeon
Darkest Dungeon uses a sleek, matte black box with subtle red foil accents. It’s understated but impactful, hinting at the dark and challenging gameplay within. The magnetic closure adds a premium touch, making the box feel like a high-end product. It’s a great example of how a simple, stylish package design can elevate a game. The minimalist design reflects the game’s intense and foreboding atmosphere, drawing players into the experience before they even open the box.
Frosthaven
As the highly-anticipated sequel to Gloomhaven, Frosthaven had big shoes to fill, and its packaging delivers. The box features stunning artwork that transports you to the game’s icy, fantasy world. Inside, the components are organized in custom trays, making set-up a breeze. And like Gloomhaven, Frosthaven uses eco-friendly materials, reflecting the growing demand for sustainable packaging in the gaming industry.
These are just a few examples of games that have nailed their packaging design. When you’re working on how to design a board game packaging, look to successful games for inspiration, but don’t be afraid to put your own unique spin on things. Study these examples to understand what works well and think creatively about how you can incorporate similar principles into your own design.
Final Thoughts
Whew, we’ve covered a lot of ground! You’re now armed with the knowledge and inspiration you need to create a board game package design that will make your game shine. Remember, your packaging is an extension of your game, it should reflect your theme, protect your components, and create a memorable experience for your players.
By following the steps and tips outlined in this guide, you can create packaging that stands out and contributes to your game’s overall success. How to design a board game packaging that meets these criteria involves careful planning and creativity. Ready to take your game to the next level? Book a call with a LaunchBoom expert to launch your game on Kickstarter. Our team is here to help you succeed every step of the way. With the right approach, your packaging can be a powerful tool that helps your game make a lasting impression in the crowded market of board games.
How To Design A Board Game Packaging: Frequently Asked Questions
What are the Requirements for Board Game Packaging?
Your board game packaging needs to check a few key boxes (pun intended). It should be sturdy and protective, with room for all your components. It needs to comply with any relevant safety or material regulations. And of course, it should look great and reflect your game’s unique personality.
What are Board Game Packaging Made From?
Board game boxes can be made from a variety of materials, from classic cardboard to plastic to wood. Cardboard is the most common choice, it’s affordable, lightweight, and easy to print on. But don’t be afraid to get creative and experiment with different materials to find the perfect fit for your game.
What Makes a Good Board Game Box?
A good board game box is all about balance. It should be eye-catching and memorable, with artwork and design that captures your game’s theme and mechanics. But it also needs to be functional, with a structure that protects your components and is easy for players to use. The best boxes strike a harmony between form and function, creating a cohesive experience from shelf to table.
