How to Scale an Ecommerce Business: 15 Proven Steps

Running a successful Kickstarter campaign is tough. Deciding to start scaling that success with an e-commerce business is even more challenging — but there are reasons to feel confident coming off the back of a crowdfunding product launch. Not only is your product now validated, but you have the capital to now produce your first round of inventory. Once you’ve got product in stock, you’re ready to turn your startup idea into a profitable business.

Most people never make it this far, because starting an e-commerce business comes with its own set of risks. At LaunchBoom, we believe that success in e-commerce boils down to having the right formula. In this post we’ll cover how to scale an e-commerce business, and how you can optimize your operations as much as possible to keep costs down and conversions high for long-term success.

Key Takeaways

• Launching products via crowdfunding and scaling e-commerce business strategies
• How to optimize an e-commerce site for conversions
• Methods for automating and streamlining various operations

Why a strong foundation is crucial for scaling your e-commerce business

Just like with a successful crowdfunding campaign, having a strong plan and foundation is crucial for scaling an e-commerce venture. Without stable groundwork laid before launching a business, you’re more likely to run into roadblocks as you attempt to scale — or even fail completely. Whether you’re transitioning from crowdfunding to e-commerce or starting with a traditional online product launch, there are definite checkpoints you want to hit to set yourself up for success. Let’s go over the must-have elements of a strong e-commerce foundation.

Elements of a strong e-commerce foundation

There are several things you need to do when starting an e-commerce business before even getting your website set up. Over the years, we’ve helped hundreds of brands launch new e-commerce ventures, and we’ve collected data on the common elements of their launches that created strong foundations.

Here are the four things you’ll need to do before you get started with e-commerce:

1. Have the right product idea: To know if you have the right product idea, you need to answer the question: What problem that people have is my product solving? We recommend trying to solve a problem you have experienced yourself. This gives you a more personal connection to your product idea, as well as some authority to solve it.
2. Research the competition: Having a good idea is great, but you also need to know who you might be competing against. Start researching on Google by looking at review blogs and other e-commerce sites to get an idea of the top competition. This helps with understanding the market and identifying unique selling propositions that are out there.
3. Create a strong brand: Your brand is more than just a clever name — it’s what you stand for and how you’ll be identified by your customers and the market. Spend time crafting the perfect name, logo, and brand values.
4. Choose a shipping strategy: Shipping is more than just logistics, there’s some strategy involved. Do you want to be free shipping or flat-rate? Fancy packaging or eco-friendly? Also, keep in mind key performance indicators (KPIs) like shipping and lead times, and warehouse, packaging, and transportation costs when vetting shipping options.

Now that you know what makes a strong foundation, let’s look at some of the common pitfalls to avoid.

Common pitfalls to avoid

It can be exciting to start an e-commerce business, but trying to run before you can walk can lead to some major setbacks along the way. Here are some pitfalls we see new e-commerce ventures encounter when trying to scale:

1. Not validating the product: No matter how much market research you do or how great you think your idea is, there’s no way to predict if people will want your product. If you can validate demand for your product before starting on e-commerce, it gives you a major advantage over other new brands.
2. Poor inventory management: Investing in inventory is one of the most important things you have to do before you can start selling. Understocking can lead to missed sales and overstocking can lead to sunk costs if you’re just starting out.
3. Lack of financial planning: When you’re just starting out, financial planning and proper budgeting has to be perfect in order to keep business afloat when sales slow down. Failing to have enough financial runway in the first year of business can lead to early closure.

But by far the biggest pitfall we see new e-commerce businesses fall victim to is not starting with crowdfunding. Next, we’ll explore the role of crowdfunding in building a solid foundation for e-commerce success.

The role of crowdfunding in building a solid foundation

When people think of crowdfunding success, they think of splashy numbers like the millions of dollars some projects raise that allow them to hit the ground running. But crowdfunding isn’t just about getting cash; it’s about getting validation for your business idea, too.

Crowdfunding is a smart, low-risk way to test the market for your product idea without a large initial investment for manufacturing. In fact, you can run an entire Kickstarter campaign and raise tens of thousands of dollars with nothing more than one working prototype. If your campaign succeeds, you’ll have a foundation of customers you can use as a springboard on your way to e-commerce success.

Many of the e-commerce businesses we’ve worked with didn’t stumble into overnight success. Brands like Pepper Cannon, Subminimal, and Xebec started out with crowdfunding campaigns to find out if there were customers out there waiting for the perfect product to solve a problem they were facing. Let’s look at Xebec, and how they were able to turn $50,000 from crowdfunding into a $5 million e-commerce success.

Case study: Xebec’s journey from $50,000 crowdfunding to a $5 million e-commerce business

One of the biggest aspirations I hear creators on crowdfunding say is that they want a seven-figure raise. While there’s nothing wrong with lofty goals, it’s important to remember that a modest crowdfunding raise isn’t a failure. Xebec is a textbook example of how to leverage a modest raise of $50,000 into a seven-figure e-commerce business.

Not only did they get the vital market validation needed for success, but they also gathered tons of customer feedback throughout the process to guide future decisions. The foundation for their e-commerce transition was set. All they had to do was put the right marketing plan into action with us in order to start scaling.

Right off the bat, we knew we wanted to start testing new ad creative while building their new website. We worked with them to answer three important questions:

1. Who is their audience?
2. What is the most effective creative?
3. What is the messaging?

When we were able to identify these points, we helped them create ads optimized for different areas of their funnel. We strongly leaned into user-generated content (UGC) that highlighted the features of the product and a product walkthrough ad by the creator for people who were already deep into the funnel.

The results started showing immediately and we continued to optimize the ads and funnel by testing dozens of ideas in search of the best return on ad spend (ROAS). Here were the results after just one year:

Fast-forward to 2023, and Xebec scaled their base product enough to bring a new product to market via crowdfunding. They launched the Xebec Snap on Kickstarter, which raised $692,303 and introduced brand new functionality to their base product inspired by years of customer feedback.

Through a combination of Kickstarter validation and careful investment in their marketing, Xebec was able to achieve a self-sustaining e-commerce business that could continue testing new ideas on crowdfunding. If you’re interested in scaling your own e-commerce business like Xebec did, book a call with LaunchBoom today to learn more about getting started.

15 Actionable steps to scale your e-commerce business successfully

You’ve heard about the importance of crowdfunding in establishing a foundation, and you’ve seen it in action with Xebec; now it’s time to look at the actionable steps you can take to achieve your own e-commerce success.

Here’s the checklist of 15 steps we’ve created from our e-commerce and crowdfunding experience you can take and apply to your own business:

1. Validate your product with crowdfunding

One way to think about crowdfunding is as a test phase for your product. Oftentimes, product creators think everyone will love what they’ve developed only to see it fail to sell in e-commerce. That’s where crowdfunding and product validation come in.

Product validation is the process that determines market interest in your product — and significantly reduces risk when scaling in e-commerce. It involves two main goals:

1. Identifying your target audience
2. Testing your product idea with that audience

In traditional e-commerce launches, you need to invest heavily in manufacturing to have inventory to sell. Crowdfunding flips that model upside down by allowing you to raise funding first, and then manufacture with that money to ship your product to those backers.

In truth, 59.8% of all crowdfunding campaigns fail — but the consequences of failing in crowdfunding aren’t as bad as failing in an e-commerce-only approach. Crowdfunding is a way to fail fast and fail cheap. The key takeaway is that you know there isn’t a market yet for your product in its current form. If you’re committed to growing your business, you can take what you learned in failure and make the necessary adjustments.

And if your campaign didn’t work, one thing we recommend recalibrating is your product positioning and brand identity.

2. Build a strong brand identity

One of the cool benefits of crowdfunding is that it doesn’t just let you launch a product — you launch a brand. Building a strong brand identity is a strategic approach that emphasizes creating a lasting connection with consumers, differentiating your brand from competitors, and creating a unique narrative that resonates with the target audience.

So how do you launch a brand? To do this, you need to know how your product is being perceived by your target audience. We recommend using something called the Consumer-Based Brand Equity (CBBE) framework to help get into the mind of your audience. Here’s what the framework looks like:

To do this, you’d make notes on each section starting from the bottom and going up. Let’s use a well-known brand like Starbucks to illustrate what to aim for.

• Salience: sells coffee
• Performance: affordable, locations everywhere, fast, easy experience, same coffee every time
• Imagery: green mermaid logo, cozy coffee shop, coffee with cream
• Judgments: consistent, friendly staff, coffee tastes decent
• Feelings: warmth, caffeine buzz, trustworthy, dependable, loyal
• Resonance: I will choose Starbucks and go with friends and family because I trust the company and the consistent experience I get

Everything from their logo, to their branding, to their interior decoration choices were done with these points in mind in order to achieve the brand identity they have today. Look at your own product through the lens of the CBBE to figure out how you want consumers to think and feel about your own brand.

It’s important to do this because brands are what people develop trust in. Products are short-term things, and new competitors are being introduced to the market constantly to try and take a piece of market share. Establishing long-term brand trust and recognition with your audience is what helps to bring people back to your products as you continue to scale your e-commerce business for years to come.

3. Optimize your website for conversions

Without an e-commerce website, you won’t have an e-commerce business. And without a website that’s well-optimized for your audience, you’ll have a tougher time with conversion rates than you might think. Luckily, we have some website best practices for you to start implementing on your own site.

1. Switch to Shopify: If your site isn’t already set up here, we strongly recommend using Shopify as your e-commerce platform. It’s an easy-to-use platform that lets you scale your site quickly when you want to make changes and add new pages.
2. Optimize for mobile: The first touchpoint people are likely to have when they enter your funnel is on their mobile devices. It is vital to have a website optimized for mobile so that the user experience is just as seamless as it is on desktop.
3. Improve site speed and page load times: One of the quickest ways to get people to bounce from your site is to have a slow site with long load times. You can use a tool like PageSpeed Insights to start testing and improving your site’s performance.

And finally, one of the most important things you can bring over from crowdfunding to help boost conversions is social proof. By this point, you’ll have received tons of great feedback from your backers about their experiences with your product. Make sure that new customers on your site can see the reviews people are leaving, and make sure to have a tool that allows people to leave new reviews directly on your site.

4. Leverage data analytics for informed decisions

One of the key-drivers of e-commerce success is the ability to make data-driven decisions. Optimization doesn’t happen right away; it relies heavily on testing your ideas, analyzing the results, and testing again until you achieve the results you want.

But how do you start tracking data analytics? Since you’re now using Shopify, you can easily plug your site into Google Analytics to start tracking the relevant KPIs, like open rates, conversion rates, and shopping cart abandonment rates. To get started, all you have to do is set up a Google Analytics account and then install then connect the account to your website.

Additionally, you can install plug-ins that give you insight to how much time people are spending on certain pages, where they are looking, and where they are clicking. Armed with all of this data you can start asking smarter questions, such as:

• What are the most-visited pages?
• Which pages are driving the most revenue?
• How valuable is traffic from search engines vs social media?
• How many visitors are new vs. returning?
• Etc.

The more data you have on hand, the more beneficial it is for the health and growth of your e-commerce project. Leverage your findings as much as possible to consistently make more informed decisions.

5. Expand your digital marketing efforts

Now that you’re on your way to a better e-commerce site, it’s time to start focusing on the big question: How do I get traffic to my site? There are different options for increasing traffic, and the ones you choose really depend on your overall goals. Let’s break down some of the different ways to expand digital marketing efforts:

1. Paid advertising: This is by far the fastest way to start getting results, since the amount you spend on advertising can lead to an immediate boost in traffic. You can invest in the Meta platforms, and even TikTok and Pinterest depending on where your audience likes to spend their time.
2. Expanded email marketing: You can try creating segmented campaigns with personalized emails based on user behavior, demographics and purchase history. Exclusive offers and holiday deals are some other great things to blast out to your email list to entice people with discounts.
3. Content marketing: Content creation involves things like videos, blogs, newsletters, webinars, and live streams. These are fun ways to grow your brand and potentially introduce your brand to people through different channels, but it requires a lot of time investment.
4. Search Engine Optimization (SEO): SEO is another strategy that demands long-term vision for your e-commerce business. You need to conduct keyword research, develop keyword strategies, and bolster your on-page SEO so that Google can rank your site and hopefully send more organic traffic.

Each of these strategies are effective in their own way and can be implemented for your business at the same time. We recommend prioritizing advertising and optimizing your funnel first, as that is the quickest way for new businesses to drive traffic. As you become more established, you can start adding the other strategies to your digital marketing efforts.

6. Utilize user-generated content and influencer marketing

UGC and influencer marketing are powerful tools at your disposal that can aid in e-commerce growth. Not only are they effective at building trust, but they also be combined to increase engagement and significantly drive conversions.

One way to get UGC for your marketing is by encouraging customers to share things like reviews, photos, videos, and testimonials. An easy way to collect these is through hashtags on social media. Create a branded hashtag to encourage and compile submissions on platforms like Facebook, Instagram, TikTok, Twitter, and even YouTube.

As you start generating more UGC, you can start showcasing the best pieces across all your platforms. Display customer photos and reviews directly on product pages, repost content on social media (with permission), and even include UGC in newsletters or promotional emails to highlight happy customers.

Another powerful form of social proof is influencer marketing. Influencer partnerships are effective in crowdfunding, and they can have a similar impact when trying to scale in e-commerce. When it comes to choosing the right influencers, here are some easy tips we recommend:

• Look within your niche: The more relevant an influencer is to your target audience, the better they will be synergizing with your product. It’s always best when the influencer can benefit from using your product directly.
• Prioritize engagement rate over following: There are plenty of influencers with hundreds of thousands of followers, but they are typically harder to work with to justify the return. Instead, look for smaller scale influencers who are more affordable and whose audiences are highly engaged with them.

Once you’ve found the right influencers to work with, you can discuss what kind of collaboration to set up with them. Here are some common types of influencer collaborations that can be effective for e-commerce:

• Sponsored posts: An influencer features your product in their content.
• Product reviews: Send free products in exchange for an honest review.
• Giveaways: Someone hosts contests and giveaways to increase visibility and engagement.
• Affiliate programs: Offer commission for each sale generated through unique links or codes.
• Brand ambassadors: A long-term relationship with someone who represents your brand consistently.

You can also combine UGC with an influencer partnership by encouraging them to ask their own followers to take photos with your product or make review videos. Additionally, you can reuse influencer-created content across your different marketing channels.

7. Enhance customer experience and support

Have you ever had a bad experience in a store, restaurant, or even website? It’s likely you’ll avoid using those services again, and you’re more likely to recommend that others avoid them too. For these reasons, it’s important to also enhance the customer experience and support on your own e-commerce site.

The most important thing you should do is optimize the customer journey. Design your website for intuitive browsing with clear categories and search functionality for a streamlined user experience. You want to seamlessly guide users’ desired actions with clear calls-to-action (CTAs) like “Get Started,” “Add to Cart,” or “Checkout.”

It’s vital to also have a customer support system in place. Not every transaction is going to go smoothly, so you need to be able to handle returns and refunds properly. You want to make sure you have:

• Clear return policies: You want to make it easy for customers to understand how to return their product. Create a dedicated page on your website that explains this clearly and is easy to navigate to from the home page.
• Free returns: Where feasible, try to offer free returns to increase trust. This also buys goodwill with customers who are likely to come back in the future, or still recommend your business to others.
• Fast refunds: Always process refunds quickly to maintain customer satisfaction. The last thing you want is someone leaving a bad review on your site that their refund was never processed.

You’re going to make mistakes with customer support — it’s part of the business. Just be sure to learn from those experiences and use them to enhance the customer experience moving forward.

8. Automate and streamline operations

Automating and streamlining operations is all about recognizing what parts of your e-commerce business can benefit the most from it. There are plenty of tools, plugins, and services available out there, so it can feel daunting wading through it all to know which ones are worth investing in. We suggest automating for the following aspects of e-commerce:

• Inventory management: For features like real-time inventory syncing, automated stock alerts, and demand forecasting, it’s great to have an inventory management system (IMS) that syncs across your channels. This can help ensure that your stock levels are always up-to-date so you can cycle inventory more efficiently.
• Order fulfillment: An order management system (OMS) can centralize all orders, track inventory, and ensure smooth shipping. There’s also shipping automation software like ShipBob, ShipStation, or EasyShip for automating shipping label generation and customer notifications based on shipping status.
• Email marketing: Email marketing is cost-effective, efficient, and easy to implement. Tools like Klaviyo and Mailchimp can handle the demands of your automated email campaigns, including abandoned cart reminders, welcome emails, post-purchase follow-ups, and more. These automations are essential to save you time and energy from having to personalize emails yourself.
• Customer relationship management (CRM): CRM systems like HubSpot and Salesforce are great for tracking customer data, segmenting users, and delivering personalized communications. They can also do things like automate follow-ups, notify for birthday discounts, or make recommendations based on past purchases.

By combining these various streamlining strategies, you can greatly reduce the need for manual intervention. Automation is all about improving accuracy to enhance the customer experience and giving you more free time to focus on more strategic parts of the business.

9. Diversify product offerings based on customer feedback

Diversifying your product offerings is an essential strategy for creating long-term growth and profitability. After a successful crowdfunding campaign you know you’ve built fans of one specific product, but that product by itself won’t always sustain your business years down the road. By widening your brand’s reach with additional products, you increase revenue while also decreasing vulnerability to market disruption.

But you don’t want to develop a new product just for the sake of doing so. The best way to start this process is by researching and analyzing your existing customer base. They’re your best source for determining what new products your target audience would be interested in. Here are a couple of ways you can approach this:

• Survey about what new products they want to see: Send out a survey to your buyers and let them assist you in your brainstorm for new and complimentary product ideas.
• Collect feedback on your existing product: Compile a list of feedback on your existing product and see if there are ways to develop better versions of it.

Once you have a good understanding of what your customers want, consider doing more market research on your next idea. This will give you insights into whether there’s demand for your next product offering, helping to solidify it as a potential addition to your brand.

10. Explore new sales channels

Sales channels are the pathways that businesses use to reach customers and sell their products. As an e-commerce business, your primary sales channel is direct-to-consumer through your online store. But are there other sales channels that you can explore to find and sell to different customer audiences?

A multichannel strategy is good to have, but it’s important to choose the ones that can give you the best return. Here are some different sales channels to consider:

• Marketplaces: Amazon, eBay, Etsy, Walmart
• Social media: Instagram, Facebook Shops, TikTok, Pinterest
• Partnerships: Individuals, companies, influencers
• Specialized channels: Industry-specific platforms like Poshmark for fashion or Reverb for music gear

Each comes with their own sets of pros and cons, so weigh factors like customer base and cost of partnerships to determine which ones are worth the investment from your business. You can test new platforms by listing a limited product selection before fully integrating. Also, start with one or two new channels, and expand later as you continue to grow.

11. Focus on customer retention and loyalty programs

Customer retention and loyalty programs are excellent tools for keeping customers engaged and encouraging repeat purchases. If your product is something that involves repeat purchases, this is a powerful strategy to focus on.

The first thing you want to do is understand customer behavior. Use analytics tools like Google Analytics or CRM systems to identify factors like customer demographics, product preferences, and purchase frequency. Then, clearly define your goals from implementing a loyalty program. Do you want to increase repeat purchase rates? Are you looking to improve average order value? Are you trying to strengthen customer lifetime value?

There are several types of loyalty program models you can choose from.

1. Points-based: Customers earn points for purchases, referrals, reviews, or social media shares. Points can then be redeemed for discounts on future purchases.
2. Tiered rewards: These are exclusive perks offered at different spending tiers. You can get creative with how you label your tiers, like Bronze, Silver, and Gold.
3. Subscription-based: This popular model exchanges benefits for recurring fees. Subscriptions can be monthly, yearly, or anywhere in between.
4. Referral programs: Referral programs reward customers for bringing in new customers.
5. VIP access: These provide early access to new products or deals to the most loyal customers.

Once you have your program in place, be sure to promote it to your customer. Highlight the program on your homepage, checkout page, and product pages so that buyers are aware at different stages of your funnel. Additionally, you can make announcements via social media and email marketing to cover all bases.

12. Invest in high-quality content and SEO

As your e-commerce business scales, you can start to invest in high-quality content and SEO. The top goal is to keep increasing traffic to your website, but there’s a theoretical limit to how much you can get without spending big on paid advertising. That’s where SEO comes in to help you fine-tune your website and start ranking on search engines for increased visibility, more organic traffic, and more sales.

Here are the varying areas you can focus on to start impacting the SEO of your e-commerce business:

1. Keyword research: This is the first step for any good SEO strategy, because it helps you identify high-value terms that customers are searching for on Google. Try focusing on terms and phrases that reflect buying intent, like “exercise equipment for the elderly.”
2. Site architecture: Well-organized sites rank higher in search engines. You want to make sure your site structure is simple and easy to scale, and that every page of your site is reachable in just a few clicks.
3. On-page SEO: Search engines use on-page content to decide where to rank you. Provide unique and comprehensive descriptions on your product pages that feature the keywords you want to rank for, and be sure to optimize things like title tags, meta tags, and meta descriptions.
4. Blogging: Blog posts have the potential to build your reputation as an authority in your niche, establish credibility with buyers, and increase visibility in organic searches. Focus on content that directly answers questions your target audience might have about your product.
5. Link building: This is all about how many links you receive from other websites. One of the best ways to build backlinks is to focus on partnerships, so determine what content you can create that will benefit other websites who can then provide links to your various pages to their users.

The cost of SEO investment varies depending on the size of your website and the scope of your goals. You can choose to hire a professional agency who can help you with various aspects of SEO optimization, and this could cost anywhere from $1,500 to $5,000 a month.

However, it’s important to note that there are many SEO-related steps you can take for free. Things like keyword research, on-page optimization, and content creation can be done internally by your e-commerce team, it just requires a big investment of time and energy.

13. Invest in technology and innovation

New technologies are constantly emerging that you can adopt for your e-commerce business. Some of these innovations are not only appealing to early adopters, but they can enhance the shopping experience for customers.

One such technology worth looking into is AI. Not only is AI making an impact in other areas of our life, it’s starting to play a role in e-commerce as well. AI can take the form of chatbots, voice assistants, and other tools to create a two-way dialogue with customers who are visiting your site in search of answers. For example, it can ask customers what they’re looking to purchase, and then make suggestions based on their past browsing behaviors.

Another technology you can potentially adopt is augmented reality (AR). Because people who buy online can’t normally see lifesize versions of products, AR can allow customers to see true-to-scale versions on their smart devices. Nearly all people have smartphones, meaning they have easy access to AR if you have the capability to show your product to them using these tools.

Giving people the ability to experience things like virtual try-ons, preview placement, and interactive user manuals can mean the difference between closing a sale and another abandoned cart.

14. Secure funding for expansion

Part of scaling is saving enough capital to reinvest into your e-commerce business. There are plenty of ways to secure funding, like angel investors, traditional bank loans, and venture capital; however we continue to favor the crowdfunding approach when you want to launch more products.

We preach the framework of “test, launch, scale.” It’s a cyclical, repeatable framework that powers itself and sets you up for product launching success for years to come. Here’s how that framework looks:

Once you’ve successfully tested a product and brought it to the e-commerce market, you can start thinking about the next products you want to test — just like Xebec did with the Xebec Snap. After that, the cycle continues as long as you want it to, and you can scale your brand into one of the biggest names in your product category.

15. Monitor industry trends and competitors

Monitoring industry trends and competitors in e-commerce is essential to do as you scale your business. The more you grow, the better equipped you should be to make data-driven decisions that keep you ahead of the curve. Let’s look at several steps you can take to conduct a thorough competitor analysis for e-commerce:

• Identify competitors: Competitors can be classified as direct and indirect, meaning those selling similar products and those offering alternative solutions to the same problem respectively.
• Analyze their websites: Visit competitors’ websites and evaluate different aspects like design, layout, user experience, and even SEO content. Look for elements they have that you can try on your own site to enhance the customer experience.
• Evaluate products and pricing: To do a proper evaluation, we recommend assessing both the variety and specialization of the products offered by competitors compared to yours. Leverage online tools that can provide real-time price monitoring for direct and indirect competitors.
• Implement analytics tools: Analytics tools can perform tasks like competitor price monitoring, competitor SEO performance, and even website traffic analysis. Brainstorm what aspects of the competition you’d like to monitor closest, and then look for online tools that can give you detailed analyses to help you gain insights to grow your business.

Whether you’re doing market research for crowdfunding, or trying to maintain an edge over e-commerce competitors, this is an essential component of long-term success. It’s fine to go with your gut from time to time, but in the landscape of e-commerce it’s much safer to study the data, monitor industry trends, and keep an eye on the competition.

Final thoughts on how to scale an e-commerce business

There are few better feelings than reaching a point in the life of your e-commerce venture where you can start growing. From building a strong brand identity, to streamlining operations, to investing resources into things like content creation, SEO, and new technological innovations, there are so many things you can do to start scaling your e-commerce business.

Solving the formula for how to scale an e-commerce business is no easy task, but it’s significantly less risky when you launch your product via crowdfunding first. Whether you’re already starting on your e-commerce project, or are thinking about validating your product on Kickstarter first, LaunchBoom is here to help. Book a call with us today to learn about the resources we can give you to take your next great product idea into a thriving e-commerce success.

How to scale an e-commerce business: Frequently asked questions

How do I start scaling my e-commerce business?

To start scaling your e-commerce business, you need to focus on creating a strong foundation for success. A good foundation includes validating your product, building a strong brand, and creating a strategic plan focused on sustainable growth. From there, you can start executing on your marketing strategy to gain a steady stream of buyers and gradually grow your business.

How do you evaluate an e-commerce business?

When evaluating your e-commerce business, it’s essential to look at the right KPIs, including revenue growth, conversion rates, customer acquisition costs, and customer lifetime value. When you constantly monitor these metrics, you can make more informed decisions about your business.

How do I scale my Shopify business?

Scaling a Shopify business requires its own set of strategies that help optimize for the platform. Some scaling tips for Shopify include utilizing apps for automation, optimizing themes for performance, and leveraging Shopify’s marketing tools for greater visibility and increased traffic.

How do you measure e-commerce success?

E-commerce success can be quantified by metrics such as sales figures, website traffic numbers, customer satisfaction scores, and ROI. Other important metrics to consider include social media engagement, refund and return rates, and the amount of return customers your website gets.