Most founders never launch a successful product.
This founder is on his third.
And this time, he combined smart tech with sustainability to raise $759,205 on Kickstarter.
Here’s his story.
Meet Justin Wang – the founder of LARQ.
Back in 2017, Justin had a simple but powerful vision: combine innovative technology with inspirational design to help people access clean drinking water sustainably. This wasn’t just another product idea – it was a mission to solve two massive problems at once: the struggle to stay hydrated with clean water and the environmental disaster of single-use plastic bottles.
His first product, the original LARQ Bottle, was a hit on Kickstarter, raising over $1.7 million. The success caught the attention of Shark Tank, where he received a $1 million offer from Kevin O’Leary and Lori Greiner, though the deal never closed after the show aired.
But Justin wasn’t done.
After years of gathering customer feedback and perfecting the technology, he created something even better than the original: the LARQ Bottle PureVis™ 2. This wasn’t just another water bottle – it was a complete hydration system that combined UV-C LED purification with advanced filtration, all controlled through a smart app.
And on May 7, 2024, with the help of my team at LaunchBoom, he launched on Kickstarter.
He raised $209,216 in one day… and by the end of the campaign, he had made $759,205 from 5,556 backers.
This wouldn’t have been possible without a well-executed pre-launch marketing strategy.
Let’s dive into what that was.
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LARQ’s pre-launch marketing strategy
Making over $759,205 in 30 days is no easy task.
And hitting that milestone takes a combination of different marketing tactics, with the most important marketing tactic being the pre-launch.
More specifically, building an email list of real buyers before you launch your campaign.
The best way to do that is by using LaunchBoom’s Reservation Funnel System.
Here’s how it worked.
1. LARQ drove traffic with Meta Ads
Meta ads are the first step to build a pre-launch email list. This is how LARQ drove traffic. They tested many different variations of copy and imagery, but here was their best performing ad.
2. LARQ collected email addresses on a landing page
The landing page is where they explained their product and collected email addresses. The landing page looked like this:
By the way, this is a screenshot from our LaunchKit software that all LaunchBoom Creators get access to.
3. LARQ collected $1 reservations
This is the most important step and why we call this funnel the Reservation Funnel. LARQ had this VIP offer for putting down a $1 reservation:
- A guaranteed $50 discount
- An invite to their VIP Facebook group
The most important thing to know is that people who put down the reservation were way more likely to buy (30 times on average, in fact).
LARQ got funded on day one
Leading into the launch, Justin had 3073 people who had put down a $1 reservation deposit. Remember, there’s no better predictor of launch success than the reservations.
And just like we thought, their launch was a success.
On the first day, they made $209,216.
By the end of the campaign, they had driven $759,205 in revenue from 5,556 new customers.
This was all possible because they followed the LaunchBoom system, which is laser focused on getting creators the highest return on their investment.
Because at LaunchBoom, our goal is not to launch a successful product, but to launch a successful business.
Do you have an innovative product like Justin?
We can help you turn it into a real business (or dramatically grow your existing business).
We’ve worked with over a thousand product creators.
If you want to be the next one…
Click here to talk with a LaunchBoom expert.
